Selling Art Made Simple: What Every Artist Needs to Know

Feeling stuck on how to turn your creations into cash? You’re not alone. Many artists wonder where to start, how to set a price, and which platforms actually bring buyers. The good news is that selling art is less about luck and more about a few clear steps you can follow today.

Know Your Market and Price Right

The first thing you need is a realistic sense of the market. Look at recent sales of similar work—whether it’s landscape paintings, digital prints, or sculptures. Sites that rank best‑selling art print sizes or showcase price ranges for portraits give you a benchmark. If a 24×36 inch print sells for $200, don’t undercut that by half unless you’re just starting out. Use a simple formula: cost of materials + 2‑3× your time + a small profit margin. For sculptures, add a gallery commission factor (usually 30‑50%) to cover the space they’ll occupy.

Don’t forget the extra costs. Shipping, packaging, and taxes can eat into your earnings if you ignore them. Adding a modest shipping fee or offering free shipping on orders over a certain amount keeps buyers happy while protecting your bottom line.

Pick the Right Places to Show Your Work

Online platforms are where most buyers start. Marketplaces that specialize in art prints let you upload high‑resolution files and set your own price. If you create digital art, consider print‑on‑demand services that handle production and shipping for you. For original pieces, Instagram, Facebook groups, and art‑focused forums are gold mines. Post clear photos, a short story about each piece, and a price tag. Consistency matters—post at least once a week to stay on people’s feeds.

Traditional venues still work if you target the right audience. Local galleries often take a commission but give you credibility and exposure to serious collectors. When approaching a gallery, bring a concise one‑pager that lists your recent exhibitions, price points, and any press mentions. If you’re a photographer, the “What Is Fine Art Photography Called?” guide can help you label your work correctly for gallery submissions.

Another low‑cost option is pop‑up shows or community art fairs. These events attract casual shoppers who love to discover new talent. Bring printed price lists, business cards, and a portable stand to display your work at eye level.

Don’t underestimate the power of storytelling. Buyers often purchase because they connect with the artist’s vision. Share a short behind‑the‑scenes video, a quick sketch process, or a caption that explains why you chose the subject. This personal touch can turn a browser into a buyer.

Marketing doesn’t have to be fancy. A simple email newsletter keeps past customers informed about new releases, limited‑edition prints, or upcoming shows. Offer a small discount for returning buyers—you’ll see repeat sales quickly.

Finally, protect your work. Sign each piece, keep documentation of provenance, and consider a basic contract for commissions. Contracts outline payment terms, delivery dates, and usage rights, preventing misunderstandings down the line.

Selling art is a blend of good pricing, smart platform choices, and genuine communication. Apply these steps, track what works, and adjust as you learn. Before long, you’ll see your art moving from studio walls to homes and collections around the world.